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" Essentials of marketing : "
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
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BL
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| Record Number
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564844
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| Doc. No
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b394063
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| Main Entry
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Perreault, William D.
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| Title & Author
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Essentials of marketing : : a marketing strategy planning approach /\ William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
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| Edition Statement
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13th ed.
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| Publication Statement
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New York, NY :: McGraw-Hill/Irwin,, c2012.
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| Page. NO
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xl, 640, 32, 10 p. :: col. ill. ;; 28 cm.
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| ISBN
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9780078028885 (acid-free paper)
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: 0078028884 (acid-free paper)
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| Bibliographies/Indexes
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Includes bibliographical references and indexes.
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| Subject
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Marketing.
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| Dewey Classification
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658.8
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| LC Classification
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HF5415.M378 2012
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| Added Entry
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Cannon, Joseph P.,Ph. D.
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McCarthy, E. Jerome, (Edmund Jerome)
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