International Marketing and the Country of Origin Effect :

" International Marketing and the Country of Origin Effect : "
Edited by Giuseppe Bertoli, Full Professor of Marketing at University of Brescia, Italy, Riccardo Resciniti, Full Professor of International Marketing at University of Sannio, Italy.

Document Type	:	BL
Record Number	:	565712
Doc. No	:	b394931
Title & Author	:	International Marketing and the Country of Origin Effect : : The Global Impact of "Made in Italy" /\ Edited by Giuseppe Bertoli, Full Professor of Marketing at University of Brescia, Italy, Riccardo Resciniti, Full Professor of International Marketing at University of Sannio, Italy.
Page. NO	:	xiv, 202 pages ;; 24 cm
ISBN	:	9781781955604 (hbk.)
	:	: 1781955603 (hbk.)
	:	1781955611 (ebook)
	:	9781781955611 (ebook)
Bibliographies/Indexes	:	Includes bibliographical references and index.
Subject	:	Export marketing-- Italy.
Subject	:	Marks of origin-- Italy.
Subject	:	Globalization-- Economic aspects-- Italy.
LC Classification	:	‭HF1416.6.I8‬‭I58 2012‬
Added Entry	:	Bertoli, G., (Giuseppe)
	:	Resciniti, Riccardo

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