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رکورد قبلیرکورد بعدی

" Brand together "


Document Type : BL
Record Number : 568320
Doc. No : b397539
Main Entry : Ind, Nicholas.
Title & Author : Brand together : how co-creation generates innovation and re-energizes brands /\ Nicholas Ind, Clare Fuller, Charles Trevail.
Publication Statement : Philadelphia, Pa. :: Kogan Page,, c2012.
Page. NO : x, 172 p. :: ill.
ISBN : 9780749463250
: 9780749463267 (e-book)
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Acknowledgements -- Introduction -- Thinking it -- Creating the future together -- A brand of innovation -- Co-creation and the organization -- Doing it -- Working together -- The set up -- Connected individuals -- The co-creation toolkit -- Branding together with other stakeholders -- The results -- Five key questions -- Bibliography -- Index.
Subject : Product management.
Subject : Branding (Marketing)
Subject : Customer relations.
Added Entry : Fuller, Clare.
: Trevail, Charles.
Added Entry : ProQuest (Firm)
copyhttps://lib.clisel.com/site/catalogue/568320
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