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" Social content marketing for entrepreneurs / "
Dr. Jim Barry.
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BL
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| Record Number
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569659
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| Doc. No
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b398878
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| Main Entry
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Barry, Jim
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| Title & Author
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Social content marketing for entrepreneurs /\ Dr. Jim Barry.
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| Edition Statement
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First edition.
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| Series Statement
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Digital and social media marketing and advertising collection,
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| Page. NO
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xxxi, 286 pages :: illustrations ;; 23 cm.
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| ISBN
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1631572121
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: 9781631572128
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9781631572135
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index.
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| Subject
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Internet advertising.
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| Subject
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Online social networks.
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