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رکورد قبلیرکورد بعدی

" Store wars "


Document Type : BL
Record Number : 572793
Doc. No : b402012
Main Entry : Thain, Greg,1954-
Title & Author : Store wars : the worldwide battle for mindspace and shelfspace, online and in-store /\ Greg Thain and John Bradley.
Publication Statement : Chichester, West Sussex :: John Wiley & Sons,, 2012.
ISBN : 9781118374061
: : 9781118374801
: : 9781118374245
: : 9781118374818
Bibliographies/Indexes : Includes bibliographical references and index.
Contents : Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges.
Subject : Retail trade.
Subject : Marketing.
Subject : Consumer goods.
Added Entry : Bradley, John,1957-
Added Entry : Wiley Online Library (Online service)
copyhttps://lib.clisel.com/site/catalogue/572793
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