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" Key account management in business-to-business markets "


Document Type : BL
Record Number : 578913
Doc. No : b408132
Main Entry : Wengler, Stefan.
Title & Author : Key account management in business-to-business markets : an assessment of its economic value /\ Stefan Wengler ; with a foreword by Michael Kleinaltenkamp.
Edition Statement : 1 . Aufl.
Publication Statement : Wiesbaden :: Deutscher Universitäts-Verlag,, 2006.
Series Statement : Gabler Edition Wissenschaft. Business-to-Business-Marketing
Page. NO : xiv, 294 p. :: ill.
ISBN : 3835005170
: 383509355X
: 9783835005174
: 9783835093553
Bibliographies/Indexes : Includes bibliographical references (p. 254-294).
Subject : Consumers-- Management.
Subject : Marketing-- Key accounts.
Subject : Selling-- Key accounts.
Subject : Transaction costs-- Management.
Added Entry : ProQuest (Firm)
copyhttps://lib.clisel.com/site/catalogue/578913
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