| Document Type
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BL
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| Record Number
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580519
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| Doc. No
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b409738
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| Main Entry
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Moore, Geoffrey A.,1946-
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| Title & Author
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Crossing the chasm : : marketing and selling disruptive products to mainstream customers /\ Geoffrey A. Moore
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| Edition Statement
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Third edition
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| Page. NO
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273 pages :: illustrations ;; 21 cm
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| ISBN
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9780062292988
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: 0062292986
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| Notes
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Includes index
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| Contents
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Part I: Discovering the chasm. Introduction: If Mark Zuckerberg can be a billionaire ; High-tech marketing illusion ; High-tech marketing enlightenment -- Part II: Crossing the chasm. The D-Day analogy ; Target the point of attack ; Assemble the invasion force ; Define the battle ; Launch the invasion -- Conclusion: Leaving the chasm behind -- Appendix 1: The high-tech market development model -- Appendix 2: The four gears model for digital consumer adoption
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| Abstract
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Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers
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| Subject
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Selling-- High technology
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| Subject
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High technology-- Marketing
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| Subject
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Technological innovations-- Marketing
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| LC Classification
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HF5439.H54M66 2014
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