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" Entrepreneurship : "
Bruce R. Barringer, R. Duane Ireland
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BL
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| Record Number
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581030
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| Doc. No
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b410249
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| Main Entry
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Barringer, Bruce R
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| Title & Author
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Entrepreneurship : : successfully launching new ventures /\ Bruce R. Barringer, R. Duane Ireland
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| Edition Statement
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4th ed
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| Publication Statement
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Boston :: Pearson/Prentice Hall,, ©2012
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| Page. NO
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xxv, 563 pages :: color illustrations ;; 29 cm
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| ISBN
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9780132555524
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: 0132555522
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: 9780131393905
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: 0131393901
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9780273761402
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Introduction to entrepreneurship -- Recognizing opportunities and generating ideas -- Feasibility analysis -- Writing a business plan -- Industry and competitor analysis -- Developing an effective business model -- Preparing the proper ethical and legal foundation -- Assessing a new venture's financial strength and viability -- Building a new-venture team -- Getting financing or funding -- Unique marketing issues -- The importance of intellectual property -- Preparing for and evaluating the challenges of growth -- Strategies for firm growth -- Franchising
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| Subject
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Entrepreneurship
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| Subject
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New business enterprises
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| LC Classification
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HB615.B374 2012
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| Added Entry
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Ireland, R. Duane
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