| Document Type
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BL
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| Record Number
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582045
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| Doc. No
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GBA932886b411264
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GBA932886b411264
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| Main Entry
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Chaffey, Dave,1963-
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| Title & Author
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E-business and e-commerce management : : strategy, implementation and practice /\ Dave Chaffey
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| Edition Statement
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4th ed
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| Publication Statement
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Harlow, England ;New York :: FT Prentice Hall,, 2009
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| Page. NO
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xxxii, 764 p. :: col. ill. ;; 27 cm
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| ISBN
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9780273719601 (pbk. : alk. paper)
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: 0273719602 (pbk. : alk. paper)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance
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| Abstract
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This volume covers business models, theoretical tools and international aspects of e-business and e-commerce
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| Subject
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Electronic commerce
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| Subject
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Business enterprises-- Computer networks
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| Subject
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Electronic commerce
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| Dewey Classification
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658.8/72
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651.8
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| LC Classification
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HF5548.32.C472 2009
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