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" The economic naturalist : "
Robert H. Frank
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BL
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| Record Number
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583406
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| Doc. No
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b412625
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| Main Entry
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Frank, Robert H
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| Title & Author
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The economic naturalist : : in search of explanations for everyday enigmas /\ Robert H. Frank
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| Publication Statement
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New York :: Basic Books,, c2007
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| Page. NO
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xiii, 226 p. :: ill. ;; 25 cm
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| ISBN
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9780465002177 (alk. paper)
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: 046500217X (alk. paper)
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: 9780465003570 (pbk.)
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: 0465003575 (pbk.)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Rectangular milk cartons and cylindrical soda cans : the economics of product design -- Free peanuts and expensive batteries : supply and demand in action -- Why equally talented workers often earn different salaries and other mysteries of the world of work -- Why some buyers pay more than others : the economics of discount pricing -- Arms races and the tragedy of the commons -- The myth of ownership -- Decoding marketplace signals -- The economic naturalist hits the road -- Psychology meets economics -- The informal market for personal relationships -- Two originals -- Parting thoughts
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| Abstract
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The playful guide to how economics explains the simple but profound ideas that govern our world. Why do the keypads on drive-up cash machines have Braille dots? Why are round-trip fares from Orlando to Kansas City higher than those from Kansas City to Orlando? For decades, Robert Frank has been asking his economics students to pose and answer questions like these as a way of learning how economic principles operate in the real world--which they do everywhere, all the time. Once you learn to think like an economist, all kinds of puzzling observations start to make sense. This book employs basic economic principles to answer scores of intriguing questions, and, along the way, introduces key ideas such as the cost-benefit principle, the "no cash left on the table" principle, and the law of one price. There is no more delightful and painless way of learning these fundamental principles.--From publisher description
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| Subject
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Economics
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| Dewey Classification
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330
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| LC Classification
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HB71.F6957 2007
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HB71.F6957 2007
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