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" Competitive advantage : "
Michael E. Porter.
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BL
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| Record Number
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584278
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| Doc. No
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b413497
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| Main Entry
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Porter, Michael E.,1947-
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| Title & Author
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Competitive advantage : : creating and sustaining superior performance /\ Michael E. Porter.
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| Publication Statement
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New York :: Free Press ;London :: Collier Macmillan,, c1985.
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| Page. NO
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xviii, 557 p. :: ill. ;; 25 cm.
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| ISBN
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0029250900
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: 9780029250907
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: 0684841460
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: 9780684841465
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| Bibliographies/Indexes
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Includes bibliographical references (p. 537-540) and index.
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| Contents
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Competitive strategy : the core concepts -- Value chain and competitive advantage -- Cost advantage -- Differentiation -- Technology and competitive advantage -- Competitor selection -- Industry segmentation and competitive advantage -- Interrelationships among business units -- Horizontal strategy -- Achieving interrelationships -- COmplementary products and competitive advantage -- Industry scenarios and competitive strategy under uncertainty -- Defensive strategy -- Attacking the industry leader.
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| Subject
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Competition.
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| Subject
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Industrial management.
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| Dewey Classification
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658
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| LC Classification
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HD41.P668 1985
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