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" Living the brand : "


Document Type : BL
Record Number : 584872
Doc. No : GBA755738b414091
Main Entry : Ind, Nicholas
Title & Author : Living the brand : : how to transform every member of your organization into a brand champion /\ Nicholas Ind
Edition Statement : 3rd ed
Publication Statement : London ;Philadelphia :: Kogan Page, Ltd.,, 2007
Page. NO : 200 p. :: ill. ;; 24 cm
ISBN : 9780749450830 (hbk.)
: : 0749450835 (hbk.)
Notes : Includes index
Bibliographies/Indexes : Includes bibliographical references and index
Contents : Introduction -- I'm genuinely feeling groovy -- Living brands -- Why people need vision and values -- Why organizations need purpose and values -- Defining the brand -- Bringing the brand to life -- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion
Subject : Brand name products
Subject : Business names
Subject : Management-- Employee participation
Subject : Corporate image
Dewey Classification : ‭658.8/27‬
LC Classification : ‭HD69.B7‬‭I533 2007‬
copyhttps://lib.clisel.com/site/catalogue/584872
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