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" The strategic planning workbook / "
Neville Lake
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BL
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| Record Number
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584874
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| Doc. No
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b414093
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| Main Entry
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Lake, Neville
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| Title & Author
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The strategic planning workbook /\ Neville Lake
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| Edition Statement
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3rd ed
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| Publication Statement
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London ;Philadelphia :: Kogan Page,, 2012
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| Page. NO
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xiii, 223 pages :: illustrations ;; 24 cm
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| ISBN
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9780749465001
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: 074946500X
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: 9780749465018
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: 0749465018
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| Notes
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Includes index
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| Abstract
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The Strategic Planning Workbook is a practical, eclectic, pragmatic guide to creating a strategic plan. It defines strategic planning as gaining insights about where a company is now, gathering the information that identifies where_that company_should be in the future and generating the decisions that will bridge that gap._ This book provides the concepts needed to do the thinking, the tools to gather the necessary information, the techniques to make a decision and the frameworks to translate conclusions into action plans. Exercises, data gathering, analysis, two workshops and an implementation plan are all provided to create a map to the best future possible. This fully revised third edition includes three new chapters, covering: how to analyze organizational circumstances and match a strategy to them; how to build in measures to track business and strategic success; and how to revise an existing plan, whether_to take corrective action or to build upon its positive results. -- PROVIDED BY THE PUBLISHER
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| Subject
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Strategic planning
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| Dewey Classification
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658.4/012
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| LC Classification
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HD30.28.L35 2012
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