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" Brand esSense : "


Document Type : BL
Record Number : 584881
Doc. No : b414100
Main Entry : Gains, Neil.
Title & Author : Brand esSense : : using sense, symbol and story to design brand identity /\ Neil Gains.
Page. NO : ix, 218 pages :: illustrations ;; 24 cm.
ISBN : 9780749470012
: : 0749470011
: 9780749470029 (ebook)
Bibliographies/Indexes : Includes bibliographical references (p. 205-211) and index.
Contents : The reality of perception -- The senses close up -- Sensing from a distance -- Symbols and signs -- Story and archetypes -- Using archetypes in branding -- Finding the esSense of your brand -- Applying the esSense framework.
Subject : Branding (Marketing)
Subject : Brand name products.
Subject : Logos (Symbols)
Subject : Corporate image.
Dewey Classification : ‭658.8/27‬
copyhttps://lib.clisel.com/site/catalogue/584881
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