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" Social media ROI : "
Olivier Blanchard
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BL
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| Record Number
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585524
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| Doc. No
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b414743
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| Main Entry
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Blanchard, Olivier
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| Title & Author
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Social media ROI : : managing and measuring social media efforts in your organization /\ Olivier Blanchard
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| Page. NO
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xvi, 292 pages :: illustrations ;; 23 cm
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| ISBN
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9780789747419 (pbk.)
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: 0789747413 (pbk.)
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| Notes
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Includes index
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| Abstract
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"Use this book to bring true business discipline to your social media program and align with your organization's goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for- and achieve them. ... Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media."--Back cover
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| Subject
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Social media-- Economic aspects
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| Subject
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Internet marketing
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| Dewey Classification
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658.872
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| LC Classification
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HM742.B53 2011
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| Parallel Title
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Social media return on investment
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