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" Targeted : "
Mike Smith
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BL
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| Record Number
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586465
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| Doc. No
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b415684
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| Main Entry
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Smith, Mike,1966-
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| Title & Author
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Targeted : : how technology is revolutionizing advertising and the way companies reach consumers /\ Mike Smith
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| Page. NO
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xiii, 208 pages :: illustrations ;; 24 cm
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| ISBN
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9780814434994 (hardcover)
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: 0814434991 (hardcover)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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The congested online ecosystem -- Search engine marketing -- Auctions and the development of paid-search advertising -- The Google eclipse -- Display advertising and the advent of ad networks -- Real-time bidding and the transformation of online advertising -- How real-time bidding works -- Right media builds its ad server -- Real-time bidding in action -- The impact of data on digital advertising -- Data collection and its effect on privacy -- New technologies
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| Abstract
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Presents the latest advancements in Internet marketing, offering technology breakthroughs, industry developments, marketing strategies, and predictions for the future
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| Subject
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Internet advertising
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Internet marketing
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| Subject
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Target marketing
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