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" What customers crave : "
Nicholas Webb
| Document Type
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BL
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| Record Number
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586469
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| Doc. No
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b415688
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| Main Entry
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Webb, Nicholas J.,1958-
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| Title & Author
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What customers crave : : how to create relevant and memorable experiences at every touchpoint /\ Nicholas Webb
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| Page. NO
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ix, 257 pages :: illustrations ;; 24 cm
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| ISBN
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9780814437810
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: 0814437818
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| Bibliographies/Indexes
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Includes bibliographical references (pages 247-248) and index
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| Contents
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Part one. What you need to know about the customer experience -- The advent of "exceptional" customer service -- Bring home the bacon: the value of customer types -- The journey to exceptional customer experiences -- Getting down to the nitty-gritty: why, who, and what -- Innovating excellence -- Innovation: a collaborative process -- Part two. Mapping your customer's journey -- The pre-touchpoint moment -- The first touchpoint moment -- The core touchpoint moment -- The perfect last touchpoint moment -- The in-touchpoint moment -- Technology and the future of customer experience -- Your roadmap to What Customers Crave
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| Subject
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Customer services
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Customer relations
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| LC Classification
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HF5415.5.W43 2017
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HF5415.5.W43 2017
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