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" Marketing the bard : "


Document Type : BL
Record Number : 587470
Doc. No : b416689
Main Entry : Dugas, Don-John,1967-
Title & Author : Marketing the bard : : Shakespeare in performance and print, 1660-1740 /\ Don-John Dugas
Publication Statement : Columbia :: University of Missouri Press,, c2006
Page. NO : xiv, 271 p. :: ill. ;; 25 cm
ISBN : 0826216889
: : 9780826216885
Bibliographies/Indexes : Includes bibliographical references (p. 239-252) and index
Contents : Shakespeare as performance commodity, 1660-1705 -- Shakespeare as textual commodity, 1660-1708 -- Repackaging Shakespeare : the edition of 1709 -- The impact of print on Shakespeare's popularity, 1718-1740
Abstract : "Dugas credits the reemergence of Shakespeare's plays and his rise to fame in the 1700s to economic factors surrounding the theater business including the acquisition and adaptation of Shakespeare's plays by the Tonson publishing firm, which marketed collector's editions of his work, spurring a price war and rousing public interest"--Provided by publisher
Subject : Shakespeare, William,1564-1616-- Appreciation-- England
: Shakespeare, William,1564-1616
: Shakespeare, William,1564-1616-- Stage history-- 1625-1800
: Shakespeare, William,1564-1616-- History and criticism
Subject : J. and R. Tonson
Subject : Drama-- Publishing-- England-- History-- 17th century
Subject : Drama-- Publishing-- England-- History-- 18th century
LC Classification : ‭PR2971.G7‬‭D84 2006‬
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