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" Facebook marketing all-in-one for dummies / "
by Amy Porterfield, Phyllis Khare, and Andrea Vahl
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BL
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| Record Number
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589117
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| Doc. No
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GBB299558b418336
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| Main Entry
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Porterfield, Amy
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| Title & Author
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Facebook marketing all-in-one for dummies /\ by Amy Porterfield, Phyllis Khare, and Andrea Vahl
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| Edition Statement
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2nd ed
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| Publication Statement
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Hoboken, N.J. :: Wiley ;Chichester :: John Wiley [distributor],, c2013
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| Series Statement
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--For dummies
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| Page. NO
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xx, 676 p. :: ill. ;; 24 cm
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| ISBN
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9781118466780 (pbk.)
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: 1118466780 (pbk.)
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| Notes
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Previous ed.: 2011
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Includes index
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| Contents
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Introduction -- Joining the Facebook marketing revolution -- Claiming your presence on Facebook -- Adding the basics to your Facebook page -- Building, engaging, retaining, and selling to your community -- Understanding Facebook applications -- Making Facebook come alive with events and contests -- Advanced Facebook marketing tactics -- Facebook advertising -- Measuring, monitoring, and analyzing
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| Abstract
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Learn why your business needs a Facebook presence, how to set up a powerful page, ways to engage your customers, and how to analyze your results. From identifying your customer to involving your audience with events and contests, this guide has it all!
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| Subject
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Online social networks
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| Subject
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Internet marketing
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| Subject
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Facebook (Electronic resource)
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| Dewey Classification
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658.872
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| LC Classification
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HF5415.1265.P674 2013
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| Added Entry
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Khare, Phyllis
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Vahl, Andrea
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