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" What great brands do : "
Denise Lee Yohn.
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BL
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| Record Number
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589177
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| Doc. No
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b418396
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| Main Entry
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Yohn, Denise Lee,1967-
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| Title & Author
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What great brands do : : the seven brand-building principles that separate the best from the rest /\ Denise Lee Yohn.
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| Page. NO
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vii, 262 pages :: illustrations, charts ;; 24 cm.
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| ISBN
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9781118611258 (hc.)
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: 111861125X (hc.)
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to "give back" -- The eighth principle : brand as business.
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| Abstract
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Teaches a brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture and creating stronger stakeholder relationships.
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| Subject
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Branding (Marketing)
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Brand name products.
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Business names.
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| Dewey Classification
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658.8/27
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| LC Classification
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HF5415.1255Y64 2014
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| Parallel Title
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Seven brand-building principles that separate the best from the rest.
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