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" Handbook of strategic enrollment management / "
Don Hossler, Bob Bontrager and associates.
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BL
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| Record Number
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589223
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| Doc. No
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b418442
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| Main Entry
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Hossler, Don.
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| Title & Author
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Handbook of strategic enrollment management /\ Don Hossler, Bob Bontrager and associates.
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| Page. NO
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xxiii, 624 pages :: illustrations ;; 25 cm
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| ISBN
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9781118819487
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: 1118819489
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Origins of strategic enrollment management / Don Hossler -- Understanding the context / Bob Bontrager and Don Hossler -- Successful strategic enrollment management organizations / Don Hossler, David H. Kalsbeek, and Bob Bontrager -- Understanding student college choice / Eunkyoung Park and Don Hossler -- Markets and market niches / David H. Kalsbeek and Brian Zucker -- Admissions and recruitment marketing / Tom Hayes -- Understanding transfer and articulation : implications for enrolling transfer students / Bruce Clemetsen, Lee Furbeck, and Alicia Moore -- How admission decisions get made / Jerome A. Lucido -- Economic perspectives on pricing and what it means for SEM / Gabriel R. Serna and Matthew Birnbaum -- Understanding financial aid and its effects on student enrollments and institutional finance / Jacob P.K. Gross -- Using campus-based financial aid strategically / Stephen Brooks -- Budgets, aid, and enrollments / Guilbert L. Brown and Jacob P.K. Gross -- New context for retention and persistence / Doug Shapiro and Afet Dundar -- Models of student retention and persistence / Amy S. Hirschy -- Students at risk in residential and commuter colleges and universities / John M. Braxton, Harold V. Hartley III, and Dawn Lyken-Segosebe -- The persistence of students of color / Willis A. Jones -- Nontraditional students and student persistence / Mary K. Hutchens -- The role of the institution in increasing college student persistence / Mary Ziskin, Jerome A. Lucido, Jacob P.K. Gross, Donald Hossler, Emily Chung, and Vasti Torres -- Delivering effective admissions operations / Jennifer DeHaemers and Michele Sandlin -- The registrar of the future / David M. Sauter and Howard E. Shanken -- The role of financial aid operations in fostering student and institutional success / Tom Green -- The role of technology in supporting SEM / Wendy Kilgore and Brent Gage -- Campus-based SEM research / Darin Wohlgemuth -- Tracking SEM policy trends / Mike Reilly and Michelle Mott -- Strategic thinking enrollment organizations / Adam J. Herman -- Emerging SEM organizations for graduate and international students / Jay Goff and Monique Snowden -- Strategic enrollment planning / Bob Bontrager and Tom Green -- Trends in strategic enrollment management / Don Hossler -- Ethics and strategic enrollment management / Marc M. Camille -- Summing up : the present and future tense for SEM / Don Hossler and Bob Bontrager.
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| Subject
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College attendance-- United States-- Planning.
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College students-- Recruiting-- United States.
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Universities and colleges-- United States-- Admission.
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Universities and colleges-- United States-- Administration.
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| Dewey Classification
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378.1/610973
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| LC Classification
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LC148.2.H679 2015
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| Added Entry
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Bontrager, Bob.
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