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" Business development for dummies / "
by Anna Kennedy
| Document Type
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BL
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| Record Number
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589272
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| Doc. No
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b418491
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| Main Entry
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Kennedy, Anna
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| Title & Author
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Business development for dummies /\ by Anna Kennedy
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| Series Statement
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For dummies
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| Page. NO
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xiv, 402 pages :: illustrations ;; 24 cm
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| ISBN
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9781118962718
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: 1118962710
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| Notes
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Includes index
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| Contents
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Introduction -- Getting started with business development -- Planning for business development -- Making the most of marketing -- Seeing what sales can do for you -- Managing your customers for business success -- Making influential friends: partnerships -- The part of tens
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| Abstract
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Business Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read for any business looking to grow and develop. In short, this is your tool to maximise your business growth
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| Subject
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Success in business
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Small business-- Growth
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Service industries-- Management
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Strategic planning
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Industrial marketing
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| Dewey Classification
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650.1
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| LC Classification
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HF5386.K365 2015
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