| Document Type
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BL
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| Record Number
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589855
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| Doc. No
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b419074
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| Main Entry
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Murray, David Kord
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| Title & Author
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Plan B : : how to hatch a second plan that's always better than your first /\ David Kord Murray
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| Edition Statement
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1st Free Press hardcover ed
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| Publication Statement
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New York :: Free Press,, 2011
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| Page. NO
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viii, 258 p. :: ill. ;; 24 cm
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| ISBN
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9781439198353 (hardcover)
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: 1439198357 (hardcover)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Abstract
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Argues that businesses often fail because they fail to implement business plans that can be adapted in response to market changes and competition and outlines how to develop an effective, adaptable business plan
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Argues that businesses often fail because they fail to implement business plans that can be adapted in response to market changes and competition and outlines how to develop an effective, adaptable business plan
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| Subject
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Business planning
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| Subject
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Creative ability in business
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| Subject
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Creative thinking
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| Dewey Classification
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658.4/01
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| LC Classification
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HD30.28.M87 2011
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