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" The hardware startup : "
Renee DiResta, Brady Forrest, and Ryan Vinyard
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BL
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| Record Number
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590164
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| Doc. No
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b419383
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| Main Entry
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DiResta, Renee
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| Title & Author
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The hardware startup : : building your product, business, and brand /\ Renee DiResta, Brady Forrest, and Ryan Vinyard
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| Edition Statement
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First edition
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| Page. NO
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xiii, 308 pages :: illustrations ;; 23 cm
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| ISBN
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9781449371036
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: 1449371035
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| Notes
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"Validate your idea by learning the needs of potential users; develop branding, marketing, and sales strategies early on; form relationships with the right investment partners; prototype early and often to ensure you're on the right path; understand processes and pitfalls of manufacturing at scale; jumpstart your business with the help of an accelerator; learn strategies for pricing, marketing, and distribution; be aware of the legal issues your new company may face"--Page 4 of cover
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Includes index
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| Contents
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The hardware startup landscape -- Idea validation and community engagement -- Knowing your market -- Branding -- Prototyping -- Acceleration -- Crowdfunding -- Fundraising -- Going to market -- Legal
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| Abstract
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"Validate your idea by learning the needs of potential users; develop branding, marketing, and sales strategies early on; form relationships with the right investment partners; prototype early and often to ensure you're on the right path; understand processes and pitfalls of manufacturing at scale; jumpstart your business with the help of an accelerator; learn strategies for pricing, marketing, and distribution; be aware of the legal issues your new company may face"--Page 4 of cover
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| Subject
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Computer industry
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Computer input-output equipment
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Computer input-output equipment-- Marketing
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New business enterprises
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Computer engineering
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Computers-- Marketing
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Electronic apparatus and appliances-- Design and construction
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Electronic apparatus and appliances-- Marketing
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| Dewey Classification
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004.0685
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| LC Classification
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HD9696.25.A2D57 2015
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TK7886
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| Added Entry
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Forrest, Brady
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Vinyard, Ryan
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