| Document Type
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BL
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| Record Number
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590477
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| Doc. No
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GBB4B9812b419696
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| Main Entry
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Rhoades, Dawna L.,1958-
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| Title & Author
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Evolution of international aviation : : phoenix rising /\ Dawna L. Rhoades
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| Edition Statement
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Third edition
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| Page. NO
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xvi, 331 pages :: 24 cm
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| ISBN
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9781472420169 (hardback : alk. paper)
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: 1472420160 (hardback : alk. paper)
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: 9781472420176 (ebook)
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: 1472420179 (ebook)
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: 9781472420183 (epub)
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: 1472420187 (epub)
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Phoenix rising -- In the beginning (1903-1950): Invention to commercial success -- The other source of revenue -- A dangerous idea -- Chicago-the windy city -- Shaping the world -- The industry grows up (1950-2008): The view from space -- Taking off -- A brave new world -- A different view -- The defining deal of the next century -- The slippery legal slope -- The quality question -- The need for speed -- Facing the future (2008- ): Searching for profits -- Seeking liberal markets -- Spreading the promise -- Fighting mad, fighting carbon -- Diverging visions -- changing times -- After the revolution -- A twenty-first century air space -- Selling space -- Wave of the future
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| Abstract
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"The purpose of this book is twofold. First, it lays out the forces that shaped the international aviation industry and that changed all the rules in the drive for liberalization. Second, it looks at the many interesting and difficult choices ahead that the airline industry in general and the international aviation industry in particular face. These choices include many dichotomies: pulling back from the trend toward liberalization or embracing the liberalization trend, merging in search of profitability or fragmenting the industry in search of economies. These possible futures are explored including the pros and cons of each future from a national, consumer, employer, and employee perspective"--Provided by publisher
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| Subject
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Aeronautics, Commercial-- History
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| Subject
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Aeronautics, Commercial-- Law and legislation-- History
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| Subject
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Airlines-- United States-- History
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| Subject
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Airlines-- Deregulation-- United States
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| Subject
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Airlines-- Finance, Case studies
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| Subject
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Strategic alliances (Business), Case studies
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| Dewey Classification
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387.7
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| LC Classification
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HE9774.R48 2014
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