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" Beyond book sales : "
edited by Susan Dowd for Library Strategies, a consulting group of The Friends of the Saint Paul Public Library ; consultants who contributed to this book: Liz Boyd, Susan Dowd, Sue Hall, Ann McKinnon, Wendy Moylan, Peter Pearson.
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BL
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590706
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b419925
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| Title & Author
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Beyond book sales : : the complete guide to raising real money for your library /\ edited by Susan Dowd for Library Strategies, a consulting group of The Friends of the Saint Paul Public Library ; consultants who contributed to this book: Liz Boyd, Susan Dowd, Sue Hall, Ann McKinnon, Wendy Moylan, Peter Pearson.
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xvii, 286 pages :: illustrations ;; 28 cm
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| ISBN
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9781555709129
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: 1555709125
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9781555708927
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Includes bibliographical references and index.
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| Contents
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Part I. Focus on fundraising : fund-amentals for libraries -- Libraries need fundraising more than ever -- Four reasons why now is a good time for library fundraising -- Private fundraising is a natural for libraries -- Twelve must-know facts about library fundraising -- Who can help with fundraising? -- Ready, set, go! -- Thanking, honoring, and nurturing your donors and keeping track of them -- The role of marketing and public relations in fundraising for libraries -- Fundraising for the other 95% of your library's budget -- Part II. Roll up your sleeves : types of fundraising activities -- Creating a culture of giving through annual and special appeals -- Membership programs -- The gift of remembrance : tributes and memorials -- The big bang : major gifts -- Leaving a legacy through planned giving -- Taking the fear out of fundraising events -- Donate now! : getting started with online giving -- Building relationships with businesses for library fundraising -- Securing a grant (it's not just about writing) -- Capital campaigns are not just for dreamers -- Part III. Appendix: Fundaising toolkit -- Part IV. Fundraising gallery.
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| Abstract
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Your future major donor may not use your library, but is likely somebody you know anyway. Dowd and her team from Library Strategies, a consulting group of the Friends of St. Paul Public Library, share proven strategies that have brought in more than $1 million annually. Believing that private fundraising is a natural for libraries large and small, they start with 12 facts about library fundraising and focus on activities with the highest return.
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Library fund raising-- United States.
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Library fund raising-- United States.
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| LC Classification
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Z683.2.U6B49 2014
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| Added Entry
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Dowd, Susan.
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Library Strategies.
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Saint Paul Public Library., Friends.
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