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" PDW, publication design workbook : "
Timothy Samara
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BL
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| Record Number
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591476
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| Doc. No
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b420695
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| Main Entry
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Samara, Timothy.
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| Title & Author
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PDW, publication design workbook : : a real-world design guide--magazines, newspapers, catalogs, annual reports, newsletters, literature, systems, and everything in between /\ Timothy Samara
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| Page. NO
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239 pages :: color illustrations ;; 24 cm
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| ISBN
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1592531709
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: 9781592531707
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: 1592533973
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: 9781592533978
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| Bibliographies/Indexes
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Includes bibliographical references (page 240)
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| Contents
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Introduction: Printing for the people: from Gutenberg to the new Millennium -- Section 01. Designing to read: from content to printed piece : 1. Thinking: content, message, organization : Concept and content ; Evaluating and organizing: sections and sequence -- The many forms of content ; Color as communication ; Type as visual concept. -- 2. Reading: The typography of publications : Crafting extended text ; Typographic detail: the finer points ; Composing text in space ; Developing informational hierarchy. -- 3. Building: structure and integration : Message meets material ; The systematic nature of publications ; The grid system ; Visual relationships between words and pictures ; Sequencing and pacing: creating flow among pages -- Dressing the package: mastheads and covers. -- Section 02. From cover to cover: case study profiles : One World Magazine: Studio di Progettazione Grafica, Switzerland ; Hybrid brochure / Magalog: Graph Co. Ltd., Japan ; La Voz de Galicia regional newsapaper, Spain ; Dartmouth Faculty: Scholarship Today magazine: And Partners, USA ; Underware font catalogs: Faydherbe/DeVringer, Netherlands; Sami Kortemaki, Finland ; Affymetrix collateral system: Ruder Finn Design, USA ; Fantoni catalog system: Designwork SrL, Italy ; Allegis Capital Quarterly newsletter: Gorska Design, USA ; Werte: Schlott Gruppe Annual Report: Strichpunkt, Germany ; Bar Aperitif Magazine: Creuna Design, Norway. -- Section 03. Publications in action: a showcase of real-world projects : Magazines ; Literature Systems ; Newsletters ; Annual Reports ; Catalogs ; Newspapers
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| Abstract
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"This latest volume in Rockport's Workbook series is packed with information regarding the ins and outs of designing magazines, literature systems, newsletters, exhibition catalogs, annual reports, newspapers, and retail catalogs. The author explores both current and historical approaches to give readers a complete background on design style, application, and the innovative techniques used to achieve effective and thoughtfully designed publications." "The work included provides a dynamic cross section of the publicly consumed reading material available today. The startling breadth of subject matter, informational complexity, creative effort, and visual diversity illustrate the challenges that publication designers face everyday. Through close-up examinations of beautiful and effective design solutions and the comprehensive and accessible workshop-style format, readers will develop a clear understanding of necessary, and often elusive, design principles. Fundamentals of form and content are clearly demonstrated with the aid of diagrams, making this the most complete book for designers on applied publication design principles."--Jacket
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| Subject
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Graphic design (Typography)
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Layout (Printing)
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Newsletters-- Design
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Magazine design.
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Newspaper layout and typography.
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| Dewey Classification
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686.2/252
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| LC Classification
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Z246.S233 2005
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| Spine Title
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Publication design workbook
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