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" Innovative promotions that work : "


Document Type : BL
Record Number : 591481
Doc. No : b420700
Main Entry : Cyr, Lisa
Title & Author : Innovative promotions that work : : a quick guide to the essentials of effective design /\ Lisa L. Cyr
Publication Statement : Gloucester, Mass. :: Rockport Publishers,, c2006
Page. NO : 192 p. :: col. ill. ;; 29 cm
ISBN : 1592532195
Notes : At head of title: Graphic workshop
Contents : Image and brand brand-building promotions -- Be inspired -- Invitations, announcements, and cards -- The big idea -- Keepsake promotions -- Get production savvy -- Publication and newsletter promotions -- Treading new ground -- Campaigns
Subject : Commercial art-- United States-- History-- 21st century, Case studies
Subject : Graphic arts-- United States-- History-- 21st century, Case studies
Subject : Sales promotion, Case studies
Dewey Classification : ‭741.6068/8‬
LC Classification : ‭NC998.5.A1‬‭.C97 2006‬
Parallel Title : Graphic workshop, innovative promotions that work
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