| Document Type
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BL
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| Record Number
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591533
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| Doc. No
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GBB067954b420752
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| Main Entry
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Hodgson, Michael, (Michael R.)
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| Title & Author
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Recycling redesigning logos : : a designer's guide to refreshing rethinking design /\ Michael Hodgson with Matthew Porter
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| Publication Statement
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Beverly, Mass. :: Rockport Publishers,, c2010
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| Page. NO
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192 p. :: ill. (chiefly col.) ;; 26 cm
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| ISBN
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9781592536115
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: 1592536115
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| Contents
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The unbearable likeness of bean -- Refresher course -- The only constant: change -- Sleight of hand (evolution) -- Revolutions -- Case studies -- Logo gallery
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| Abstract
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This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary
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| Subject
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Logos (Symbols)-- Design
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| Dewey Classification
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741.6
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| LC Classification
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NC1002.L63H63 2010
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NC1002.L63H63 2010
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| Added Entry
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Porter, Matthew
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| Parallel Title
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Recycling and redesigning logos
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