|
" Brand Bible : "
edited by Debbie Millman ; Rodrigo Corral Design
| Document Type
|
:
|
BL
|
| Record Number
|
:
|
591556
|
| Doc. No
|
:
|
b420775
|
| Main Entry
|
:
|
Millman, Debbie
|
| Title & Author
|
:
|
Brand Bible : : the complete guide to building, designing, and sustaining brands /\ edited by Debbie Millman ; Rodrigo Corral Design
|
| Publication Statement
|
:
|
Beverly, Mass. :: Rockport Publishers,, c2012
|
| Page. NO
|
:
|
312 p. :: col. ill. ;; 25 cm
|
| ISBN
|
:
|
9781592537266
|
|
|
:
|
: 159253726X
|
|
|
:
|
9781610581981 (digital ed.)
|
|
|
:
|
1610581989 (digital ed.)
|
| Bibliographies/Indexes
|
:
|
Includes bibliographical references and index
|
| Abstract
|
:
|
Brand Bible is a comprehensive resource on brand design fundamentals. It looks at the influences of modern design going back through time, delivering a short anatomical overview and examines brand treatments and movements in design. You'll learn the steps necessary to develop a successful brand system from defining the brand attributes and assessing the competition, to working with materials and vendors, and all the steps in between. The author, who is the president of the design group at Sterling Brands, has overseen the design/redesign of major brands including Pepsi, Burger King, Tropicana, Kleenex, and many more
|
| Subject
|
:
|
Branding (Marketing)
|
| Subject
|
:
|
Brand name products
|
| Added Entry
|
:
|
Rodrigo Corral Design (Firm)
|
| Parallel Title
|
:
|
Complete guide to building, designing, and sustaining brands
|
| |