| Document Type
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BL
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| Record Number
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591795
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| Doc. No
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b421014
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| Title & Author
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Contemporary research in e-branding /\ [edited by] Subir Bandyopadhyay
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| Page. NO
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xix, 358 pages :: illustrations ;; 29 cm
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| ISBN
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9781599048130 (hardcover)
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: 1599048132 (hardcover)
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: 9781599048154 (ebook)
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: 1599048159 (ebook)
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| Notes
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"Premier reference source"--Cover
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| Bibliographies/Indexes
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Includes bibliographical references (pages 313-350) and index
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| Abstract
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"This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications"--Provided by publisher
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| Subject
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Internet marketing
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| Subject
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Branding (Marketing)
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| Subject
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Communication in marketing
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| Dewey Classification
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658.8/72
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| LC Classification
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HF5415.1265.C665 2009
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| Added Entry
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Bandyopadhyay, Subir,1958-
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