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" A beginner's guide to mobile marketing / "
Molly Garris and Karen Mishra.
| Document Type
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BL
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| Record Number
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591931
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| Doc. No
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b421150
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| Main Entry
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Garris, Molly
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| Title & Author
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A beginner's guide to mobile marketing /\ Molly Garris and Karen Mishra.
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| Series Statement
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Digital and social media marketing and advertising collection,
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| Page. NO
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xvi, 147 pages :: illustrations ;; 23 cm.
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| ISBN
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1606498401
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: 9781606498408
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| Bibliographies/Indexes
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Includes bibliographical references (pages 135-144) and index.
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| Contents
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1. Past, present, and future opportunities for mobile marketing -- 2. Calling and messaging -- 3. Search and web -- 4. Mobile applications (apps) -- 5. Social media networks -- 6. Mobile advertising -- 7. Accessing content -- 8. Mobile marketing strategy and resources -- Key terms -- Advance quotes for A beginner's guide to mobile marketing -- Notes -- References -- Key references -- Index.
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| Subject
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Cell phone advertising.
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| Subject
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Internet marketing.
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| Dewey Classification
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658.9
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| LC Classification
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HF5415.1265.G273 2015
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| Added Entry
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Mishra, Karen E.
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