| Document Type
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BL
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| Record Number
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591932
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| Doc. No
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b421151
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| Main Entry
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Milne, George R.
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| Title & Author
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Digital privacy in the marketplace : : perspectives on the information exchange /\ George R. Milne
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| Edition Statement
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First edition
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| Series Statement
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Digital and social media marketing and advertising collection,
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| Page. NO
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xv, 179 pages :: illustrations ;; 23 cm
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| ISBN
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9781606498484
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: 1606498487
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| Bibliographies/Indexes
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Includes bibliographical references (pages [155]-172) and index
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| Contents
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1. The information environment and the privacy problem -- 2. Why privacy is needed -- 3. Perspectives of privacy: technology history and academic theories -- 4. Information exchange and privacy in the marketplace -- 5. Information based privacy harms -- 6. Forms of protection -- 7. The future of privacy -- References -- Index
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| Abstract
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This book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange affects privacy, what are the privacy harms and protections available, and what is the likely future of privacy
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| Subject
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Data protection
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Information resources management-- Security measures
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Consumer protection
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Internet-- Access control
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Teleshopping-- Security measures
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| Subject
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Computer security
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| LC Classification
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QA76.9.A25M5824 2015
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