| Document Type
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BL
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| Record Number
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593527
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| Doc. No
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b422746
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| Main Entry
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Potter, Ned
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| Title & Author
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The library marketing toolkit /\ Ned Potter
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| Page. NO
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xxii, 218 pages :: illustrations ;; 24 cm
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| ISBN
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9781856048064
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: 1856048063
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| Bibliographies/Indexes
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Includes bibliographical references (pages [201]-203) and index
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| Contents
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Introduction -- Seven key concepts for marketing libraries -- Strategic marketing -- The library brand -- Marketing and the library building -- An introduction to online marketing -- Marketing with social media -- Marketing with new technologies -- Marketing and people -- Internal marketing -- Library advocacy as marketing -- Marketing special collections and archives -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms
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| Abstract
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This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries
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| Subject
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Libraries-- Marketing
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| Subject
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Branding (Marketing)-- Libraries
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| Subject
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Libraries-- Public relations
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| Subject
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Advertising-- Libraries
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| Dewey Classification
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021.7
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| LC Classification
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Z716.3.P68 2012
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| Parallel Title
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Library marketing tool kit
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