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" Digital darwinism : "


Document Type : BL
Record Number : 594506
Doc. No : b423725
Uniform Title : Digitaler Darwinismus.English
Main Entry : Kreutzer, Ralf
Title & Author : Digital darwinism : : branding and business models in jeopardy /\ Ralf T. Kreutzer, Karl-Heinz Land
Page. NO : 1 online resource (xiv, 257 pages) :: illustrations (some color)
ISBN : 3642544010
: : 9783642544019
: 9783642544002
Bibliographies/Indexes : Includes bibliographical references
Subject : Branding (Marketing)
Subject : Management
Subject : Economics/Management Science
Subject : Business Strategy/Leadership
Subject : Marketing
Subject : Popular Science, general
Dewey Classification : ‭658.8/27‬
LC Classification : ‭HF5415.1255‬
Added Entry : Land, Karl-Heinz
Added Entry : Ohio Library and Information Network
copyhttps://lib.clisel.com/site/catalogue/594506
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