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" Leisure programming for baby boomers / "
Lynda J. Cochran, Anne M. Rothschadl, Jodi L. Rudick
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BL
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| Record Number
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598437
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| Doc. No
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b427656
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| Main Entry
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Cochran, Lynda J., (Lynda Jeanine)
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| Title & Author
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Leisure programming for baby boomers /\ Lynda J. Cochran, Anne M. Rothschadl, Jodi L. Rudick
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| Publication Statement
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Champaign, IL :: Human Kinetics,, c2009
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| Page. NO
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x, 214 p. :: ill. ;; 26 cm
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| ISBN
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9780736073639 (soft cover)
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: 0736073639 (soft cover)
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| Bibliographies/Indexes
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Includes bibliographical references (p. 203-206) and index
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| Contents
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Are you ready for the boomers? -- What drives boomers? -- Marketing to baby boomers -- Adopting a boomer lens -- Getting groovy : arts and culture program ideas -- Pursuing pathways : education program ideas -- Life is an adventure : outdoor adventure program ideas -- Move to the beat : healthy living program ideas -- Hit the road : travel program ideas -- The boomer future
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| Subject
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Recreation leadership
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Recreation-- Management
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Leisure-- Management
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Leisure-- Planning
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Baby boom generation
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| Subject
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Baby boom generation-- Attitudes
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| Dewey Classification
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790.06/9
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| LC Classification
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GV181.43.C63 2009
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| Added Entry
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Rothschadl, Anne Marie,1948-
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Rudick, Jodi L
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