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" Questionnaire design : "
Ian Brace.
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BL
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| Record Number
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598536
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| Doc. No
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GBA868361b427755
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| Main Entry
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Brace, Ian,1949-
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| Title & Author
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Questionnaire design : : how to plan, structure and write survey material for effective market research /\ Ian Brace.
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| Edition Statement
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2nd ed.
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| Publication Statement
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London ;Philadelphia :: Kogan Page,, 2008.
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| Series Statement
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Market research in practice series
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| Page. NO
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305 p. :: ill. ;; 24 cm.
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| ISBN
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9780749450281 (pbk.)
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: 0749450282 (pbk.)
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| Bibliographies/Indexes
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Includes bibliographical references (p. [286]-293) and index.
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| Abstract
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Questionnaires are a vital tool of market research. They can draw accurate information from respondents, facilitate data processing and provide a standard against which comments and attitudes can be measured. This book explains how to plan, structure and write a questionnaire to achieve these aims.
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| Subject
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Market surveys-- Methodology.
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| Subject
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Questionnaires-- Methodology.
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| Dewey Classification
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658.8/3
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| LC Classification
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HF5415.3.B683 2008
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