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" Sticky marketing : "
Grant Leboff
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BL
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| Record Number
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598538
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| Doc. No
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b427757
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| Main Entry
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Leboff, Grant
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| Title & Author
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Sticky marketing : : why everything in marketing has changed and what to do about it /\ Grant Leboff
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| Publication Statement
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London, UK ;Philadelphia, USA :: Kogan Page,, 2011
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| Page. NO
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xiv, 217 p. :: ill. ;; 24 cm
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| ISBN
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9780749460501
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: 0749460504
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: 9780749460518
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: 0749460512
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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pt. 1. Prologue. pt. 2. Setting the scene. Printing press to internet -- Scarcity to abundance -- Transactions to engagement --pt. 3. Developing an effective marketing strategy. Benefits to problems -- Products to experiences -- Unique selling point to customer engagement points -- pt. 4. Communicating the message. Messages to conversations -- Image to reputation -- Controlling to sharing
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| Subject
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Marketing
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| Subject
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Internet marketing
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| Subject
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Information technology-- Social aspects
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| LC Classification
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HF5415.L362 2011
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