| Document Type
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BL
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| Record Number
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598579
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| Doc. No
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b427798
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| Main Entry
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Rice, Chris
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| Title & Author
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Understanding customers /\ Chris Rice
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| Edition Statement
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2nd ed
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| Publication Statement
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Oxford ;Boston :: Butterworth-Heinemann,, 1997
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| Series Statement
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The marketing series. Student
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| Page. NO
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vi, 312 p. :: ill. ;; 24 cm
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| ISBN
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0750623225
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| Notes
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Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993
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"Published on behalf of the Chartered Institute of Marketing."
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| Bibliographies/Indexes
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Includes bibliographical references (p. 307-308) and index
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| Subject
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Consumer behavior
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| Subject
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Marketing-- Social aspects
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| Dewey Classification
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658.8/342
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| LC Classification
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HF5415.32.R53 1997
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| Added Entry
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Rice, Chris.
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| Added Entry
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Chartered Institute of Marketing
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