| Document Type
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BL
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| Record Number
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598873
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| Doc. No
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b428092
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| Main Entry
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Banet-Weiser, Sarah,1966-
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| Title & Author
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Authentic TM : : politics and ambivalence in a brand culture /\ Sarah Banet-Weiser
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| Publication Statement
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New York :: New York University Press,, c2012
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| Series Statement
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Critical cultural communication
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| Page. NO
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xii, 266 p. :: ill. ;; 24 cm
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| ISBN
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9780814787137
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: 0814787134
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: 9780814787144
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: 0814787142
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: 9780814787151
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: 0814787150
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: 9780814739372
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: 0814739377
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Introduction: branding the authentic -- Branding consumer citizens : gender and the emergence of brand culture -- Branding the post-feminist self : the labor of femininity -- Branding creativity : creative cities, street art, and "making your name sing" -- Branding politics : shopping for change? -- Branding religion : "I'm like totally saved" -- Conclusion: the politics of ambivalence
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| Subject
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Brand name products
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| LC Classification
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HD69.B7B256 2012
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