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BL
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| Record Number
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600382
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| Doc. No
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b429601
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| Main Entry
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Freeman, Matthew
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| Title & Author
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Industrial approaches to media : : a methodological gateway to industry studies /\ Matthew Freeman
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| Page. NO
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1 online resource
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| ISBN
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9781137551764
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: 1137551763
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9781137551757
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1137551755
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| Bibliographies/Indexes
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Includes bibliographgical references and index
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| Contents
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Foreword: Media Industry Studiesin Practice ; Notes; Acknowledgements; Contents; List of Case Studies ; Notes on Contributors; Chapter 1: Introduction: Media Industry Studies-What and Why?; The Aims of the Book; Defining Media Industry Studies; Approaching Media Industry Studies; The Structure of the Book; Notes; Bibliography; Part I: The Ideologies and Ethics of Media Industry Studies; Chapter 2: The Professional Ideologies of Academia and Industry; Contextual Relationships; A Gulf Between Two Worlds; Case Study: The Apprentice's Sorcerer: Television in/and the Academy
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When Worlds Collide: EmployabilityWhen Worlds Collide: Knowledge Economy; Conceptualising Relevance; Notes; Bibliography; Chapter 3: The Politics and Ethics of Media Industry Studies; The Politics of Collaboration; The Ethics of Collaboration; Balancing Obligations and Responsibilities; Ethics as Critical Distance; Case Study: On, With, or For: Perspectives on Academic/Industry Collaborations; Bibliography; Part II: The Theory and Practice of Media Industry Studies; Bibliography; Chapter 4: Socialised Authorship: Conceptualising Media Industry Studies; What Is the Industry as a 'Text'?
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Thinking About Media Industries SociallyThinking About Media Industries Authorially; Case Study: Industry as Author: Deconstructing Creativity; The Nation as Author; Irna Phillips and Individual Authorship; The Network as Author; The Theoretical Tapestry of Media Industry Research; Notes; Bibliography; Chapter 5: Media Industries as Structure: Objectivism and the Societal Context; Political Economy: Conceptualising Studies of Social Context; Taking an Objectivism Approach; Political Economy: Objects of Study; Case Study: The Political Economy of Television Sports Rights
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Political Economy ParadigmThe Political Economy of Television Sports Rights; Economic Sociology: Network Analysis; Political Economy: Conceptualising Media Industry History; Political Economy: Doing Media Industry History; Note; Bibliography; Chapter 6: Media Industries as Interaction: Constructivism and the Corporate Context; The Trouble with Mass Production; Taking a Constructivism Approach; Getting Access to Industry; Forging a Shared Interest; A Paradigm Shift: Subject-Observer to Partner; Approaching Collaborative Interviews; Doing Collaborative Interviews: Studying Up or Studying Down
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Doing Collaborative Interviews: Line of QuestioningDoing Collaborative Interviews: Cultural Perspectives; Case Study: Getting More Creative with Interviews; Notes; Bibliography; Chapter 7: Media Industries as Modality: Culturalism and the Discursive Context; Taking a Culturalism Approach; Thinking About Language and Experience; Making Use of Trade Papers and Social Media; From How to Read to What to Read; Challenges of Using Industry Texts; Case Study: Researching Journalism Through Social Media; B31 Voices; Undertaking Social Media Analysis; Making Sense of Social Media Data; Notes
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| Abstract
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This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals. While the study of media industries is a focal point at many universities around the world - promising, as it might, rich dialogues between academia and industry - understandings of the actual methodologies for researching the media industries remain vague. What are the best methods for analysing the workings of media industries - and how does one navigate those methods in light of complex deterrents like copyright and policy, not to mention the difficulty of gaining access to the media industries? Responding to these questions, Industrial Approaches to Media offers practical, theoretical, and ethical principles for the field of media industry studies, providing its first full methodological exploration. It features key scholars such as Henry Jenkins, Michele Hilmes, Paul McDonald and Alisa Perren.
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| Subject
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Mass media.
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| Subject
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Mass media-- Economic aspects.
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| Dewey Classification
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302.23
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| LC Classification
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P90
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| Added Entry
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Ohio Library and Information Network.
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