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" CRM fundamentals / "
Scott Kostojohn, Mathew Johnson, Brian Paulen
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BL
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| Record Number
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600996
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| Doc. No
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b430215
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| Main Entry
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Kostojohn, Scott
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| Title & Author
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CRM fundamentals /\ Scott Kostojohn, Mathew Johnson, Brian Paulen
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| Page. NO
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xiii, 232 pages :: illustrations ;; 24 cm
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| ISBN
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9781430235903 (pbk.)
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: 143023590X (pbk.)
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| Notes
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Includes index
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| Abstract
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"CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software packages and consultants. " -- Back cover
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| Subject
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Customer relations-- Management
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| Added Entry
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Johnson, Mathew
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Paulen, Brian
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