| Document Type
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BL
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| Record Number
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602141
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| Doc. No
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b431360
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| Main Entry
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Detrani, Jason R.
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| Title & Author
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Mass Communication : : Issues, Perspectives and Techniques.
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| Page. NO
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1 online resource (302 pages)
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| ISBN
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9781466562585
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: 1466562587
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| Notes
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Description based upon print version of record
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| Contents
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Front Cover; Contents; 1. Introduction; 2. Working with the Media; 3. Media, Conflict Prevention, and Peace building: Mapping the Edges; 4. Assessing Information Needs and Communication Behaviors of National Forest Summer Visitors; 5. Parables and Paradigms: An Introduction to Using Communication Theories in Outdoor Recreation Research; 6. Wildland Fire and Fuel Management: Principles for Effective Communication; 7. Benefits of an Educational Program for Journalists on Media Coverage of HIV/AIDS in Developing Countries; 8. Issues in Evaluating Mass Media-Based Health Communication Campaigns
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9. The Impact of Mass Media Campaigns on Intentions to Use the Female Condom in Tanzania10. Taipei's Use of a Multi-Channel Mass Risk Communication Program to Rapidly Reverse an Epidemic of Highly Communicable Disease; 11. Egypt Violence Against Women Study Media Coverage of Violence Against Women; 12. What are the Roles and Responsibilities of the Media in Disseminating Health Information?; 13. Communication Gap: The Disconnect between what Scientists Say and what the Public Hears
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14. Communication and Marketing as Tools to Cultivate the Public's Health: A Proposed "People and Places" Framework15. Mass Media Theory, Leveraging Relationships, and Reliable Strategic Communication Effects; 16. Re-Examination of Mixed Media Communication: The Impact of Voice, Data Link, and Mixed Air Traffic Control Environments on the Flight Deck; Back Cover
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| Abstract
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Mass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, Perspectives and Techniques addresses pressing concerns in the field today. The book discusses communicating information to the public about emergency procedures in the face of disasters and emergencies and the media's role in public health campaigns. It also also explores mass media theory and incor
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