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" The business and management of ocean cruises / "
edited by Michael Vogel, Alexis Papathanassis, Ben Wolber.
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BL
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| Record Number
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603304
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| Doc. No
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b432523
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| Title & Author
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The business and management of ocean cruises /\ edited by Michael Vogel, Alexis Papathanassis, Ben Wolber.
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| Page. NO
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xvi, 275 pages :: illustrations ;; 26 cm
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| ISBN
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9781845938451 (alk. paper)
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: 1845938453 (alk. paper)
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| Bibliographies/Indexes
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Includes bibliographical references and index.
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| Contents
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Part I. The cruise industry. The demand for ocean cruises : three perspectives / Michael Vogel and Cristina Oschmann ; Development of the cruise industry structure : the supply side / Borislav Bjelicic ; Regulatory frameworks of the cruise industry / Cordula Boy and Sarah Neumann ; Impacts of cruising / Edward W. Maning -- Part II. Cruise line corporate management. Cruise line strategies for keeping afloat / Sven Gross and Michael Lück ; Core cruise operator processes and systems : overview and challenges / Alexis Papathanassis ; Cruise lines' purchasing and logistics management / Simon Véronneau and Jacques Roy ; Human resource management in the cruise industry / Philip Gibson and Celia Walters -- Part III. Cruise line marketing management. Marketing communications in the cruise industry / Robert Kwortnik and Joe Rand ; Pricing and revenue management for cruises / Michael Vogel ; Cruise packages / Grenville Cartledge -- Part IV. Cruise product management. Cruise product development / Steffen Spiegel ; Itinerary planning / James Henry ; Shore-side activities / Wendy R. London ; Service quality and the cruise industry / Mandy Aggett and Wai Mun Lim -- Part V. Cruise operations management. Hotel operations management on cruise ships / Ben Wolber ; Food and beverage operations / Grenville Cartledge ; Safety and security management / Sarah Neumann and Andreas Ullrich ; Cruise ship marine operations / Simon Véronneau -- Part VI. Cruise futures. Cruise sector growth : prospects, challenges, responsibilities / Alexis Papathanassis and Michael Vogel.
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| Subject
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Ocean travel-- Management.
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| Subject
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Cruise lines-- Management.
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| Subject
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Cruise lines-- Economic aspects.
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| Dewey Classification
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387.5/42068
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| LC Classification
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G550.B865 2012
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| Added Entry
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Vogel, Michael.
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Papathanassis, Alexis.
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Wolber, Ben.
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