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" Visual research methods in fashion / "
Julia Gaimster
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BL
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| Record Number
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603370
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| Doc. No
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b432589
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| Main Entry
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Gaimster, Julia
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| Title & Author
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Visual research methods in fashion /\ Julia Gaimster
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| Edition Statement
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English ed
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| Page. NO
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xxi, 292 p., [32] p. of plates :: ill. (some col.) ;; 25 cm
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| ISBN
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9781847883810 (PB)
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: 1847883818 (PB)
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: 9781847883827 (HB)
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: 1847883826 (HB)
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| Notes
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First published in 2011 by Berg
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| Bibliographies/Indexes
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Includes bibliographical references and index
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| Contents
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Strategies for information seeking : Primary and secondary research ; Purposes of research ; Case study: Ruth Davis ; Planning your research strategy ; Being prepared ; Interview with Tony Glenville ; Interview with Eric Musgrave ; Creative thinking tools -- Sources of inspiration : Why do we need sources of inspiration? ; Sources of inspiration ; Interview with Amy de la Haye ; Interview with James Wright, vintage clothing retailer ; Case study Miriam Sucis ; Case study: Fong Wong ; Interview with Basia Szkutnicka ; Things to do when you lack inspiration -- Colour theory and practice : Colour theory ; Case study: Lottie Smith ; Colour psychology, symbolism and meaning ; Interview with Angela Wright, colour psychologist ; Colour systems and colour matching ; Colour management ; Colour forecasting ; Interview with Jane Kellock -- Textiles and trimmings : Natural fibres ; Manufactured (man-made) fibres ; Fabric structures ; Interview with Jenny Shellard ; Finishing, dyeing and printing ; Case study: Philippa Leith ; Embroidery ; Smart and techno textiles ; Trimmings ; Sourcing textiles and trimmings ; Interview with Kim Kight ; Interview with Philippa Watkins -- Trends and forecasting : What are fashion trends? Where do trends come from? ; Interview with David Wolfe ; Is fashion forecasting an art or a science? ; Interview with Martin Raymond of the Future Laboratory ; Trend forecasting companies and services ; Interview with Fiona Jenvey ; Other sources of trend information ; Interview with Kim Mannino of Promostyl ; Case study: Nelly Rodi ; Strategies for analysing trend information ; Communicating trends -- Concept development, drawing and creativity : Seeing and analysing ; Case study Dr. Shlomo Lee Abrahmov ; Concept development ; Case study: Gavin Fernandes, Empire Line Project ; Creative projects ; Case study: Nicola Morgan ; Case study: Emma Crowther ; Case study: Jessica Mills ; Drawing ; Interview with Lynne Perrella ; Development sheets; Case study: Tonia Bastyan, designer ; Moodboards and conceptboards ; Story boards ; Three-dimensional development ; Interview with Paul Jackson ; Case study: Rapid prototyping ; Applying your concepts and understanding your consumer ; Interview with Kirsten Ludwig ; Ethical and environmental issues ; Case study: Kathleen Fasanella -- Traditional research tools and techniques : Art materials and suppliers ; Case study: Kacchi ; Using libraries and archives ; Case study: North Carolina State University College of Textiles ; Museums and art galleries ; Case study: Charlotte Hodes ; Photography ; Interview with David Moy ; Using image agencies ; Case study: Getty Images -- Web- and technology-based research tools : How to use the internet effectively ; Image search tools ; Using databases ; Image databases ; Multimedia ; Online networking ; Blogging and Twitter ; Interview with Filep Motwary ; Interview with Leon Bailey Green ; Role of computer-aided design in the fashion industry ; Case study: Rose Sinclair ; Copyright ; Interview with Kevin Smith -- Visual research for presentation : Sources for inspiration ; Presenting your ideas as printed media ; The portfolio ; Interview with Julia Dorff ; Interview with Shenlei Winkler ; Other forms of presentation ; Exhibitions ; Case study: Claire Baker ; Case study: Rene de Lange ; Case study: Tiffany Ong ; Catwalk or runway show ; Giving a verbal presentation ; Software for fashion presentation ; Case study: Ayako Machida ; Case study : Philippa Waite ; Specialist software for fashion and textile design ; Interview with Sjef van Dongen -- Glossary
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| Abstract
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"The ability to analyse and interpret visual information is essential in fashion. However, students tend to struggle with the concept of visual research as well as with application of that research. Visual Research Methods in Fashion provides students with techniques, tools and inspiration to master their visual research skills and make the research that they undertake more effective. Illustrated with real life examples from practitioners in the industry, academics and students, it focuses on the global nature of the industry and the need to develop ideas relevant to the market"--
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| Subject
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Fashion-- Research
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| Subject
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Fashion design-- Research-- Methodology
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| Subject
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Visual communication-- Methodology
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| LC Classification
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TT497.G35 2013
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