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" The connected customer : "
edited by Stefan Wuyts ... [and others]
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BL
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| Record Number
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603397
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| Doc. No
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b432616
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| Title & Author
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The connected customer : : the changing nature of consumer and business markets /\ edited by Stefan Wuyts ... [and others]
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| Page. NO
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xviii, 353 pages :: illustrations ;; 24 cm
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| ISBN
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9781848728370
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: 1848728379
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| Bibliographies/Indexes
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Includes bibliographical references and indexes
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| Contents
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Opportunities and challenges in studying customer networks / Christophe Van den Bulte -- Understanding the relational ecosystem in a connected world / Conor M. Henderson and Robert W. Palmatier -- Connectivity, control, and constraint in business markets / Stefan Wuyts -- The connected patient / Nuno Camacho, Vardit Landsman, and Stefan Stremersch -- Is Mr. Spock a good candidate for being a connected customer? : the role of emotion in decision making / Baba Shiv -- God and mammon : the influence of religiosity on brand connections / Aric Rindfleisch, Nancy Wong, and James E. Burroughs -- Brand platforms as strategic investments : leveraging customer connections to manage profitability, growth, and risk / Rajendra K. Srivastava and Thorsten Wiesel -- The shadow of other people: socialization and social comparison in marketing / Ronald Burt -- Viral marketing : what is it, and what are the components of viral success? / Ralf van der Lans and Gerrit van Bruggen -- Social connectivity, opinion leadership, and diffusion / Jacob Goldenberg, Sangman Han, and Donald R. Lehmann -- The effect of negative word-of-mouth in social networks / Andre Bonfrer
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| Subject
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Consumer behavior
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Branding (Marketing)
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Marketing
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| Dewey Classification
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658.8/342
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| LC Classification
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HF5415.32.C6536 2010
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| Added Entry
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Wuyts, Stefan
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