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" Advances in advertising research. "


Document Type : BL
Record Number : 606007
Doc. No : b435226
Title & Author : Advances in advertising research.\ Sara Rosengren, Micael Dahlén, Shintaro Okazaki (eds.)
Publication Statement : Wiesbaden :: Springer Gabler,, c2013
Series Statement : EAA series,
Page. NO : 1 online resource :: ill. (some col.)
ISBN : 3658023651 (electronic bk.)
: : 9783658023652 (electronic bk.)
: 9783658023645
Bibliographies/Indexes : Includes bibliographical references
Subject : Advertising
Dewey Classification : ‭659.1‬
LC Classification : ‭HF5823‬‭.A38 2013‬
: ‭HF5823‬‭.A38 2013‬
Added Entry : Rosengren, Sara
: Dahlén, Micael
: Okazaki, Shintaro
Added Entry : Ohio Library and Information Network
Parallel Title : Changing roles of advertising
: : Changing roles of advertising
copyhttps://lib.clisel.com/site/catalogue/606007
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