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" Scenario-based strategic planning : "
Burkhard Schwenker, Torsten Wulf [editors]
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BL
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| Record Number
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606014
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| Doc. No
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b435233
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| Title & Author
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Scenario-based strategic planning : : developing strategies in an uncertain world /\ Burkhard Schwenker, Torsten Wulf [editors]
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| Series Statement
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Roland Berger School of Strategy and Economics
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| Page. NO
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1 online resource (229 pages) :: illustrations
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| ISBN
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3658028750 (electronic bk.)
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: 9783658028756 (electronic bk.)
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3658028742
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9783658028749
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Includes bibliographical references
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| Abstract
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In a world characterized by increasing complexity and volatility, managers must be able to flexibly adapt their strategies to changing environmental conditions. Traditional strategic management frameworks often fail in this context. Therefore, we present "scenario-based strategic planning" as a framework for strategic management in an uncertain world. Previous approaches to scenario planning were complex and focused on the long term, but the approach developed by Roland Berger and the Center for Strategy and Scenario Planning at HHL Leipzig Graduate School of Management is different. By designing appropriate tools and integrating scenario planning into strategic planning, we have made our approach less complex and easier for firms to apply. We illustrate the approach with examples from different industries. The contents We show that traditional strategic planning and forecasting tools are often inadequate when faced with today's fast-changing environments We propose scenario-based strategic planning as a powerful strategic planning approach that accounts for uncertainty, volatility and complexity We give a detailed description of our new, tool-based approach to scenario-based strategic planning We show how our approach works in practice and improves decision quality, fosters flexible strategies and supports good management The target audience Top managers, planning experts, consultants, academics
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| Subject
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Strategic planning
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| Dewey Classification
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658.4/012
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| LC Classification
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HD30.28
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| Added Entry
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Schwenker, Burkhard
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Wulf, Torsten
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Ohio Library and Information Network
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