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" Sponsor- and country-related predictors of sponsorship effectiveness : "


Document Type : BL
Record Number : 606028
Doc. No : b435247
Main Entry : Lucas, Christian
Title & Author : Sponsor- and country-related predictors of sponsorship effectiveness : : sponsorship in a national and international environment /\ Christian Lucas ; with a foreword by Prof. Dr. David M. Woisetschläger
Series Statement : Applied Marketing Science / Angewandte Marketingforschung
Page. NO : 1 online resource (xix, 185 pages) :: illustrations
ISBN : 9783658076849
: : 3658076844
: 9783658076832
Notes : "Dissertation Technische Universität Braunschweig, 2014."
Bibliographies/Indexes : Includes bibliographical references and index
Subject : Corporate sponsorship
Dewey Classification : ‭659.2/85‬
LC Classification : ‭HD59.35‬
Added Entry : Ohio Library and Information Network
copyhttps://lib.clisel.com/site/catalogue/606028
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