Retail brand equity and loyalty :

" Retail brand equity and loyalty : "
Julia Katharina Weindel.

Document Type	:	BL
Record Number	:	606035
Doc. No	:	b435254
Main Entry	:	Weindel, Julia Katharina
Title & Author	:	Retail brand equity and loyalty : : analysis in the context of sector-specific antecedents, perceived value, and multichannel retailing /\ Julia Katharina Weindel.
Series Statement	:	Handel und Internationales Marketing / Retailing and international marketing
Page. NO	:	1 online resource.
ISBN	:	9783658150372
	:	: 3658150378
	:	365815036X
	:	9783658150365
Bibliographies/Indexes	:	Includes bibliographical references
Subject	:	Brand loyalty.
Subject	:	Brand name products-- Valuation.
Subject	:	Intangible property-- Valuation.
Subject	:	Brand name products-- Research.
Dewey Classification	:	‭658.8/27‬
LC Classification	:	‭HF6161.B4‬
Added Entry	:	Ohio Library and Information Network.

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